Know What Your Business Could Sell For.
Get a free, confidential assessment based on your actual financials. Understand what buyers may pay and why, then decide whether selling fits your goals.
No listing agreement required for the assessment.
Business owners helping business owners.
Mike’s path into brokerage began with a business he nearly bought and an owner who asked for help. Lynn joined after seeing the difference this work could make in an owner’s life. We care about your family, your employees, and what comes next for you.
Compare advisors before you choose one.
We encourage you to interview at least three business brokers or M&A advisors. Compare their valuation evidence, buyer strategy, fees, and engagement terms. We welcome the comparison.
What you learn before you commit
- What supports your current value estimate
- What buyers may question or discount
- Whether to sell now or prepare for later
See the business through a buyer’s eyes.
A business can provide a good living and still be difficult to transfer. For example, when the owner is the only person who estimates and prices new jobs, a buyer needs to understand how new work keeps coming in after that owner leaves. Our assessment explains how factors like owner dependence affect current value, so you can make an informed decision about selling now or preparing for later.
Valuation
"What do I actually have?"
We run an SDE and Adjusted EBITDA analysis, review comparable transactions, and assess buyer demand as part of the free Sellability and Value Assessment. We explain current value and the factors behind it.
TIMELINE: Typically 1–2 business days after complete information is received.
OUTCOME: Current value range and the reasons behind it
Preparation
"Am I ready for the market?"
We handle document organization, financial cleanup, the Confidential Information Memorandum, and the buyer outreach plan. The work stays quiet and confidential so you can stay focused on running the business.
TIMELINE:
About 30 days if clean. 60 to 90 days if cleanup needed.
OUTCOME:
Market-ready, professionally packaged
Exit
"How do I close with the right buyer?"
We run targeted, confidential buyer outreach, then screen for financial capacity, experience, and culture fit. We negotiate the LOI and the definitive purchase agreement, manage due diligence, and guide closing.
TIMELINE:
3 to 9 months from market to close
OUTCOME:
Right buyer, deal closed, and value maximized
Proven Authority: $15B in Transactions Since 1994
Since 1994, First Choice Business Brokers has changed how businesses sell nationwide, and we apply that same proven expertise across the Mountain West with a consultative approach that puts your outcome first.
National reach backed by the First Choice Business Brokers network.
$15 Billion
About $15B in business transactions that First Choice Business Brokers has helped facilitate, across nearly every kind of business and deal you can imagine.
32 Years
Founded in 1994 and still owned and guided by the founders, Jeff and Linda Nyman, with best-in-class systems and processes built to help owners navigate the seller's journey and exit when the time is right.
FAQs
Frequently Asked Questions About Our Approach
Why does preparation come first?
Most businesses that go to market without proper preparation do not sell. We have found that one to six months of focused preparation often leads to a faster sale at a higher price. Our job is to maximize your outcome, not just to collect a listing fee.
What if I need to sell quickly due to health or other circumstances?
Urgent situations are real, and we plan for them. We can run a rapid assessment, and if your business is market-ready we may begin marketing right away. We will be honest about any challenges and work to address them quickly rather than give you false hope.
What makes your approach different?
Many firms focus on getting the listing first and worry about readiness later. We do it the other way around. Honest assessment and proper preparation come before we go to market, which is a large part of why our close rate is around 87%.
What happens if my business is not ready to sell?
Our free Sellability and Value Assessment explains current value and the factors affecting it from a buyer’s perspective. A detailed exit plan and ongoing advisory support are available through a separate paid engagement.
architecting win/win deals that last
Testimonials
Our team’s average time from going on market to closing is 4.7 months. Timing varies by business and transaction.
Jason M.
CEO, Plumbing & HVAC Contractor
I worked with Mike and the First Choice team on the sale of our company. They protected confidentiality, created strong buyer interest, and helped us choose from multiple offers. The process was organized, communication excellent, and we closed on great terms right at our $6.9M asking price.
Jaime M
President, Construction Trade Services
Mike and the team sold our construction related business for $800K. The process was professional, confidential, and they delivered exactly what they said they would. We are raving fans.
Renan Y
Founder/CEO, Environmental Consulting Firm
We didn't think we could get more than $500K for our business. Mike ran the valuation and came back at $1M. We were skeptical - but he was right. We had it under contract in 60 days and closed at the full $1M within 6 months, even with a government shutdown slowing down the SBA process.
What's Your Journey?
We help you gauge the readiness and attractiveness of your business. When the timing is right, we determine market value and then act as your confidential matchmaker to find the right buyer while you stay focused on running the business. Reach out to learn more about the process.
We have lived the challenges of buying a business, including the lack of attention many buyers get from brokers. As experts in due diligence and in structuring deals that work for both sides, we help you navigate the complexities of an acquisition. It is a journey we have been on, and we would like to help.
Want a free valuation?
If something in your life changed and you need to sell now, or you are just starting to think about it and are not sure what your business is worth, we can help with a free, no-obligation valuation. The process is fairly simple, and we would be glad to walk you through it.
ABOUT US
Based in Salt Lake City. Serving Owners Across the Mountain West.
Our Salt Lake City office serves privately owned businesses throughout Utah, including the Wasatch Front, Summit and Wasatch counties, eastern Utah, and southern Utah. Our broader service area includes Wyoming, Montana, and Colorado’s Western Slope.
We're backed by First Choice Business Brokers, a national network with 100+ offices and decades of transaction experience. That gives you local guidance with access to buyers across a much larger market.
From valuation and preparation to buyer outreach, negotiation and transition, you work with advisors who stay involved throughout the process.
Explore our Utah service areas
See all areas we serve
Who We Work With
We work with privately owned businesses across a range of industries and sizes in Utah, Wyoming, Montana, and Colorado’s Western Slope. Whether you operate a smaller owner-run company or a larger business with a management team, we begin by understanding your goals, financial information, and options.
Industries we know best:
Construction & Home Services
- a wide range of specialty trades, including custom cabinetry, concrete, painting, flooring, landscaping, excavation, and paving.
Retail and Consumer Goods
- retail operations such as apparel, specialty stores, convenience, and auto parts, plus consumer packaged goods brands selling direct-to-consumer, wholesale, or through e-commerce.
Manufacturing
- light and heavy manufacturing, custom fabrication, contract manufacturing, and component or finished-goods production across metal, plastics, wood, electronics, packaging, and consumer products.
Automotive
- repair shops, body shops, quick lube services, tire centers, aftermarket accessories, and independent auto dealerships.
Restaurants and Bars
- full-service restaurants, quick-service concepts, cafes, coffee shops, bars, and specialty food outlets.
Technology
- software-as-a-service (SaaS), IT services, managed service providers, web and app development, cybersecurity, and tech-enabled platforms.
Read our free eBook and be prepared!
“A great intro to selling your business.”
This guide explains how to prepare your business for sale, how to value it accurately, and what the process looks like. It answers questions such as:
- What are the steps to prepare for a business sale?
- How do you value a business, and how are business values calculated?
- How can you maximize the value of your business?
- How do you make your business more appealing to buyers?
- How do you tell the story of your business?
- When should you work with a business broker?
