PRIVACY POLICY
Last Updated: May 17, 2026
INTRODUCTION
This Privacy Policy describes how First Choice Business Brokers Utah, operated by ONDMTN LLC ("FCBB Utah," "we," "us," or "our"), collects, uses, and discloses information when you visit our website at https://summit.fcbb.com (the "Site") or otherwise interact with us, including through our forms, scheduling tools, SMS programs, email communications, and online advertising.
By using the Site, you agree to the practices described in this Privacy Policy. This Privacy Policy works together with our Terms of Service, available at https://summit.fcbb.com/terms-of-service.
INFORMATION WE COLLECT
We collect two categories of information.
Non-Personal Information. This is information that does not identify you and is collected automatically when you use the Site. It includes browser type, operating system, device identifiers, IP address, geolocation derived from IP, pages viewed, click activity, time on site, referring URLs, and similar usage data.
Personal Information. This is information that identifies you or could reasonably be used to identify you. It includes:
- Contact information: name, email address, phone number, mailing address.
- Business information: company name, industry, revenue range, business address, ownership details, and other information you voluntarily provide about a business you may want to sell, buy, or have valued.
- Financial and operational information: documents, summaries, or data you upload or share with us in connection with a valuation, listing, due diligence, or related advisory work.
- Communication content: information you share through forms, emails, calls, text messages, scheduled appointments, or chat tools.
- Marketing data: opt-in preferences, response history, lead source, and engagement with our advertising or content.
HOW WE COLLECT INFORMATION
We collect information from the following sources:
- Directly from you when you complete a form, request a consultation, schedule an appointment, upload documents, subscribe to alerts, or otherwise contact us.
- Automatically through cookies, pixels, tracking technologies, and analytics tools when you visit the Site.
- From third-party platforms and service providers we use to operate our business, including marketing, advertising, and CRM tools.
- From publicly available sources, including state business registries, industry databases, and professional networks.
HOW WE USE INFORMATION
We use the information we collect for the following purposes:
- To respond to your inquiries and provide our services.
- To evaluate, prepare, and present business valuations, listings, marketing materials, and advisory deliverables.
- To communicate with you by email, phone, SMS, and mail about our services, your engagements, and updates we believe may interest you.
- To deliver, measure, and improve our advertising and marketing campaigns.
- To operate, maintain, secure, and improve the Site.
- To comply with our legal, regulatory, and professional obligations.
- To enforce our agreements and protect our rights, our clients, and the public.
CONFIDENTIAL BUSINESS INFORMATION
We understand that information about your business is sensitive. Documents and information you share with us in connection with a possible valuation, listing, or transaction are treated as confidential and are used only for the purposes for which you provided them.
Submitting information through the Site does not, by itself, create a broker-client relationship, fiduciary duty, agency relationship, or duty of confidentiality enforceable beyond this Privacy Policy. A formal broker-client relationship is established only when a written engagement agreement is signed by you and an authorized representative of FCBB Utah.
AI TOOLS AND AUTOMATION
We use artificial intelligence ("AI") tools and workflow automation systems to support our operations. These tools may assist with drafting communications, summarizing documents, preparing marketing materials, performing business and market analysis, scheduling, customer support, lead routing, and CRM processing.
The following standards apply to our use of AI and automation:
- AI tools are used as operational support, not as a replacement for human judgment.
- We do not rely on AI to make final business, legal, tax, valuation, or transaction decisions. Material decisions involve human review and supervision by qualified personnel.
- We use commercially reasonable safeguards when sharing information with AI and automation providers, including selecting vendors that offer appropriate confidentiality and data-handling commitments.
- You should independently verify any AI-assisted summary, draft, or analysis before relying on it for a material decision. See our Terms of Service for additional disclaimers regarding AI-assisted content.
COOKIES, TRACKING, AND ANALYTICS
We and our service providers use cookies, pixels, tags, software development kits, and similar technologies to operate the Site, understand how it is used, and deliver and measure advertising. These technologies may collect information about your device, browsing activity on our Site and other sites, and your interactions with our ads.
Technologies and platforms we use include:
- Google Analytics, for usage measurement and Site improvement.
- Google Ads and Google Tag Manager, for advertising delivery, conversion tracking, and remarketing.
- Meta (Facebook) Pixel, for advertising delivery, conversion tracking, and remarketing on Meta platforms.
- Microsoft Advertising and LinkedIn Insight Tag, where used, for advertising and conversion measurement.
- Session and engagement tools that record on-page activity in aggregate or pseudonymized form.
Cookies fall into three general categories on our Site:
- Session cookies, stored only while you are browsing the Site.
- Persistent cookies, stored for a defined period to remember preferences and repeat visits.
- Third-party cookies, set by our analytics and advertising providers.
You can manage cookies through your browser settings. You can opt out of certain interest-based advertising at:
- Network Advertising Initiative: http://optout.networkadvertising.org
- Digital Advertising Alliance: http://optout.aboutads.info
- Your Online Choices (EU): https://www.youronlinechoices.eu
- Google Ads Settings: https://adssettings.google.com
- Meta Ad Preferences: https://www.facebook.com/adpreferences
Disabling cookies may limit some Site features.
THIRD-PARTY PLATFORMS AND SERVICE PROVIDERS
We use third-party platforms and service providers to operate the Site and our business. Categories of providers include:
- CRM, marketing automation, and lead management platforms (including GoHighLevel).
- Email service providers and transactional email platforms.
- SMS messaging platforms and A2P 10DLC providers.
- Embedded calendar and online scheduling platforms.
- Embedded form, survey, and document-collection tools.
- Cloud storage, file-sharing, and document-management platforms.
- Phone, voicemail, and call-tracking systems.
- Analytics, advertising, and conversion-tracking platforms.
- AI and workflow automation providers.
- Payment processors, where applicable.
These providers process information on our behalf under their own privacy and security commitments. We select providers that we believe meet commercially reasonable standards for the type of data involved.
SMS, PHONE, AND EMAIL COMMUNICATIONS
When you submit your phone number, email address, or other contact information through the Site, by phone, or in person, you consent to receive communications from us by those channels, including for transactional, service-related, and marketing purposes.
SMS / Text Messaging.
- By providing your mobile phone number and opting in (through a checkbox, web form, keyword, or similar mechanism), you consent to receive recurring text messages from FCBB Utah, including marketing messages, where you have opted in for marketing.
- Consent to receive marketing messages is not a condition of purchase or service.
- Message frequency varies. Typical frequency is up to 2 messages per month, and may increase during specific programs or campaigns.
- Message and data rates may apply. Check with your wireless carrier.
- To opt out at any time, reply STOP, END, CANCEL, UNSUBSCRIBE, or QUIT to any message.
- For help, reply HELP or contact us at the information provided below.
- Mobile information, including opt-in data and consent, is not shared with third parties or affiliates for their marketing or promotional purposes. This restriction applies to all use case categories.
- Wireless carriers are not liable for delayed or undelivered messages.
Phone Calls.
By providing your phone number, you consent to receive calls (including, where applicable, calls placed using an automatic telephone dialing system or artificial or prerecorded voice) from FCBB Utah and its representatives at the number you provided, for purposes related to our services and marketing of our services. Standard call rates may apply.
Email.
By providing your email address, you consent to receive emails from us, including newsletters, listing alerts, service communications, and marketing messages. You may unsubscribe from marketing emails at any time using the unsubscribe link in any message or by contacting us. We may continue to send transactional and account-related emails after unsubscribing from marketing.
HOW WE SHARE INFORMATION
We do not sell or rent Personal Information. We share information in the following limited circumstances:
- With service providers and vendors that perform services on our behalf, subject to confidentiality and data-handling obligations.
- With affiliated FCBB offices, the FCBB franchise system, and cooperating brokers, where necessary to evaluate or facilitate a possible transaction.
- With prospective buyers, sellers, lenders, professional advisors, and other transaction participants, where you have authorized disclosure or it is reasonably necessary to advance a transaction in which you are involved.
- In response to a subpoena, court order, regulatory request, or other legal process, or to comply with applicable law.
- To establish, exercise, or defend legal rights, investigate suspected fraud or misconduct, or protect the rights, property, or safety of FCBB Utah, our clients, our personnel, or the public.
- In connection with a merger, acquisition, financing, reorganization, or sale of all or part of our business, in which case the recipient will assume the protections of this Privacy Policy.
CROSS-BORDER AND THIRD-PARTY PROCESSING
Some of our service providers operate or store data in jurisdictions outside the state where you reside, including outside the United States. By using the Site or providing information to us, you consent to the transfer, storage, and processing of your information in those jurisdictions, subject to applicable law.
For users located in the European Economic Area, the United Kingdom, or Switzerland, transfers will be made only to jurisdictions recognized as providing an adequate level of data protection, or under contractual or other safeguards that meet applicable legal requirements.
YOUR RIGHTS AND CHOICES
Depending on where you reside, you may have certain rights regarding your Personal Information, including the right to:
- Confirm whether we process Personal Information about you and access that information.
- Request a copy of Personal Information you provided to us in a portable format.
- Request correction of inaccurate Personal Information.
- Request deletion of Personal Information.
- Object to or restrict certain processing.
- Opt out of targeted advertising, sale of Personal Information (we do not sell), or certain profiling.
- Withdraw consent where processing is based on consent.
- Lodge a complaint with a data protection or consumer protection authority.
These rights are subject to applicable law and our legitimate business and legal obligations. We may need to verify your identity before responding to a request.
California residents have additional rights under the California Consumer Privacy Act and California Privacy Rights Act. Utah residents have rights under the Utah Consumer Privacy Act. Residents of other states with applicable privacy laws have rights under those laws.
To exercise any right, contact us using the information at the end of this Privacy Policy.
DATA SECURITY
We use commercially reasonable administrative, technical, and physical safeguards to protect Personal Information. No method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.
DATA RETENTION
We retain Personal Information for as long as necessary to provide our services, comply with our legal, regulatory, and professional obligations, resolve disputes, and enforce our agreements. Retention periods vary based on the type of information and the purpose for which it was collected.
MINORS
The Site is not directed to children under 18, and we do not knowingly collect Personal Information from children under 18. If you believe we have collected information from a child under 18, contact us at the information below and we will take appropriate steps to delete it.
DO NOT TRACK
Some browsers offer a "Do Not Track" signal. Because there is no industry-standard interpretation of these signals, our Site does not currently respond to them.
CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time. The updated version takes effect on the date posted, indicated by the "Last Updated" date at the top of the policy. Your continued use of the Site after the update takes effect constitutes acceptance of the updated Privacy Policy.
CONTACT US
For questions about this Privacy Policy, to exercise your rights, or to request more information, contact us at:
ONDMTN LLC, dba First Choice Business Brokers Utah
875 Iron Horse Drive, A213
Park City, UT 84060
Email: TeamSummit@fcbb.com
Phone: 435-800-4400
