Why don't you just list my business right away like other brokers?

Because 70-80% of businesses listed for sale never sell, often due to poor preparation. We've found that spending 1-6 months preparing properly results in faster sales at higher prices. Our job is to maximize your outcome, not just collect a listing fee.

How is this different from other business brokers?

Most brokers are paid to get listings, regardless of sellability. They often tell sellers what they want to hear about pricing to secure the exclusive agreement. We're paid to get businesses SOLD, so we focus on honest assessment and proper preparation first.

What happens if my business isn't ready to sell?

We provide a detailed assessment report with specific recommendations for improvement. You can implement these changes yourself, work with our recommended partners, or wait until market conditions or your situation changes. There's no pressure and no upfront fees for our consultation.

What if I need to sell quickly due to health or other circumstances?

We understand urgent situations exist. We'll conduct a rapid assessment and, if your business is market-ready, can begin marketing immediately. However, we'll be transparent about any challenges and work to address them quickly rather than give false hope.

Thanks. Here's what happens next.

We've got your request. We'll be in touch soon to confirm your details and schedule your free valuation call.

First Choice Business Brokers, 32 years, 87% close rate, 100% confidential.

Schedule Free Valuation Call

Real Numbers

Buyer's Lens

Action Plan

No Pressure

Here's How The Process Works

Three steps from here to knowing what your business is really worth.

Step 1:

Quick Confirmation Text

You'll soon get a text from us to confirm your details and pick a time for your free valuation call with Mike. Reply STOP anytime to opt out.

Step 2:

Free Valuation Call

A 30-minute conversation with Mike. More than just a valuation. We look at your business through a buyer's lens: what it's worth today, how sellable it is right now, what red flags could surface in due diligence, and what changes before going to market will help increase sale price.

Step 3:

Your Written Game Plan

A written summary you can share with your spouse, partner, or CPA. Includes the valuation range, your sellability factors, the red flags Mike identified that buyers would catch, what to fix before going to market, and a suggested asking price if you want to sell within the next 12 months.

Ready to Lock In a Time?

You don't have to wait for our text. If you'd like to schedule your free valuation call right now, pick a time below.

How to Get the Most Out of Your Call

You don't need to do any prep work. But if you want to come in with a rough sense of what you're working with, here's what helps:

Know your rough revenue. Don't worry about exact numbers, a ballpark for last year is plenty.

Know your rough SDE or owner's discretionary cash. What you're actually pulling out of the business including salary, perks, owner add-backs. Again, ballpark is fine.

Have a rough timeline in mind. Selling in 6 months, 2 years, 5 years, just curious? All valid answers.

Bring your what-if questions. What's it worth if I keep the building? What if I include the inventory? What would I need to fix first? Mike will walk through any scenario.

Don't have these numbers handy? That's fine. Mike will walk you through it on the call.

What Other Owners Have Said

"Mike and the First Choice team protected confidentiality, created strong buyer interest, and helped us choose from multiple offers. The process was organized, communication was excellent, and we closed on great terms right at our $6.9M asking price."

Jason M
"Very personable and they really took the time to understand the business, it's history and it's value. For people who have never sold a business they are full of knowledge, easy to work with and very informative."

Marjorie J
"We had an excellent experience with Mike and the team at First Choice! They're professional, knowledgeable, and super helpful. I highly recommend Mike and his team!"

Alan S

Common Questions Before the Call

Quick answers to what most owners ask before they get on a call.

Q1: How long is the call?

About 30 minutes. We respect your time. If we get to a good stopping point at 20 minutes, we wrap. If you want to go longer, we go longer.

Q2: Will you pressure me to sell?

No. We're paid to sell businesses, not list them. If your business isn't ready, we'll tell you what would need to change first and you can decide what to do with that information. No follow-up sales pressure either.

Q3: Is this really free?

Yes. The valuation call and the written summary are free, no obligation, no strings. We make money when you choose to engage us to sell and we successfully close. Until then, our advice is free.

Q4: How confidential is this?

Completely. We sign NDAs before any details about your business get shared with potential buyers. The valuation itself is between you and us only. Your spouse, partner, or CPA can see it because you choose to share, not because we share.

Q5: What if my business isn't ready to sell?

Then we tell you what would need to change to be ready and you can decide what to do with that information. Most owners we work with spend 3 to 12 months preparing before going to market. That's normal.

Your Call Is with Mike Lee

Mike Lee leads First Choice Business Brokers in the Mountain West region. He's a Certified Exit Planning Advisor (CEPA), and has personally guided owners through the sale of businesses ranging from $500K main-street shops to $25M+ multi-location operators.

Before becoming a business broker, Mike had 30 years as an entrepreneur and serial CEO in the tech industry where he built and sold many companies. That is rare in this industry. Most brokers have never sat in the seller's chair. Mike has.

In the photo, Mike is with his wife, Lynn, who's his life and business partner. They've been married for 32 years and together make a great team.

Your free valuation conversation is with Mike directly, not a junior associate. Lynn may also be on the call as they work together on most engagements.

Applicable Credentials:

CEPA (Certified Exit Planning Advisor)
MBA (Masters of Business Administration)

Learn More About Us

Proven Authority: $15B in Transactions Since 1994

Since 1994, First Choice has revolutionized how businesses sell nationwide. We’re applying that same proven expertise throughout the Mountain West with a consultative approach that puts your success first.

100+ Offices

across North America covering every state with a local team backed by nationwide presence, and a substantial database of vetted and qualified buyers actively searching for a business like yours.

$15 Billion

in business transactions that First Choice has helped facilitate and find the right buyers. We've been involved in just about every kind of transaction or business that you can imagine.

32 Years

of proven success in business brokerage. First Choice is still owned and guided by the founders, Jeff and Linda Nyman. With best in class systems and processes, we're the best at helping business owners navigate the seller's journey and exiting when the time is right.

300+ Brokers

local professionals with specialized training to help you determine when to sell, then confidentially find the right buyer