Mark von Hodenberg is a Business Advisor with First Choice Business Brokers (FCBB), based in the St. George office and leading the Southern Utah region for Team Lee. He is more than a broker. He is a guide for entrepreneurs working through the complexity of buying and selling a business, with more than two decades of experience in consultative B2B sales, real estate development, and strategic partnerships across a range of industries.

Mark has traveled extensively and lived on six continents, and he chose Southern Utah, near Zion National Park, as home. That mix of global experience and local knowledge gives him a perspective owners do not often find in a single advisor. His focus is not the transaction for its own sake. It is a successful, seamless transition for both sellers and buyers, handled with precision and personal dedication.

For most owners, selling is a decision they make once. Mark's role is to make that process clear and steady: understanding what your business is worth, marketing it confidentially, and screening buyers so only serious, qualified candidates ever reach your table. The goal is a successful, confidential exit and a transition that protects what you built.

• Accurate, honest valuation. A realistic read on what your business is worth in today's market through our Market Readiness and Value Assessment, so you understand its real value before you make any decisions.
• Confidential marketing and preparation. Handling marketing and negotiations discreetly so your business keeps running smoothly while it is quietly prepared for the market.
• Strategic buyer screening. A confidential, strategic buyer search that carefully vets candidates so only serious, qualified buyers move forward, saving you time and worry through to a successful close.