Lillian Priebe is a Business Advisor with First Choice Business Brokers (FCBB), serving owners across Missoula, Montana. She brings more than 20 years of experience as a successful entrepreneur and corporate marketing leader, which means she understands the seller's side of the table from the inside. As the owner of a luxury cabinetry firm, she grew the business year after year through strategic planning, operational excellence, and marketing that elevated the company into a recognized market leader.

Before going into business with her husband, Lillian was a senior marketing manager in the home goods industry, where she led high-performing teams, drove revenue growth, and managed multimillion-dollar budgets. She brings a data-informed, Six Sigma mindset to every engagement, leaning on financial analysis, process discipline, and clear execution to find and protect business value. Owners often describe her as a strong communicator who connects easily with diverse teams and clients, and who guides them through complex transitions with professionalism and empathy.

For most owners, selling is a decision they make once. Lillian's role is to make that process clear and steady: understanding what your business is worth, preparing it quietly for the market, and closing with the right buyer on terms that hold up. The goal is a successful, confidential exit and a transition that protects what you built. Outside of work, Lillian enjoys traveling the world with her husband, hiking in the Rocky Mountains, and spending time with her grandchildren.

• Honest valuation. A realistic, confidential read on what your business is worth in today's market through our Market Readiness and Value Assessment, grounded in financial analysis rather than a number designed to win a listing.
• Quiet, confidential preparation. Getting your financials, documents, and positioning buyer-ready before anyone in your market knows you are exploring a sale.
• The right buyer, the right terms. A confidential, strategic buyer search and negotiation focused on the right buyer, the right price, and a clean transition to a successful close.