Before Aaron Benton became a business broker, he spent more than 30 years on the other side of the table—building, buying, operating, and selling businesses of his own.

His entrepreneurial career has spanned multiple industries. Aaron founded and led a national insurance agency for more than two decades, launched a financial services business, acquired and operated a fitness facility, co-founded and scaled an assisted living company across multiple Western markets, and invested in commercial real estate.

That experience gives Aaron an owner-to-owner perspective on exiting businesses. He understands that a business is more than a set of financial statements. Behind the numbers are years of risk, sacrifice, employees, relationships, and value created by the owner.

“I know what it feels like to bet on an idea, grow a team, navigate uncertainty, and eventually hand over the keys.” — Aaron Benton

Today, Aaron helps business owners understand what their companies are worth, prepare for market, confidentially reach qualified buyers, negotiate favorable terms, and navigate the transaction through closing. His approach begins with understanding what matters most to the owner—whether that's maximizing value, protecting employees, preserving a legacy, maintaining confidentiality, or simply determining whether now is the right time to sell.

Selling a business isn't just a transaction. It's the final chapter of something an entrepreneur had the courage to start—and the beginning of whatever comes next. Aaron understands both sides of that transition because he's experienced it himself.